About the Programme
What is NEEV?
NEEV is SG Bharat's flagship grassroots entrepreneurship mission dedicated to building the foundation of Entrepreneurial Bharat — by identifying opportunities, nurturing entrepreneurs, enabling enterprise creation, facilitating access to finance, and connecting businesses to markets through the PPPAFE FMCG Growth Ecosystem.
NEEV aims to transform villages, towns, and cities into centers of entrepreneurship, innovation, employment generation, and sustainable economic development.
Our Purpose
Vision & Mission
IBE · IBM · IBC · IWE
NEEV Pathways
Four distinct routes to create entrepreneurs, mentors, coaches, and women leaders across Bharat.
The Roadmap
NEEV Development Journey
Opportunity Identification
Discovering entrepreneurial potential across villages, towns, and cities.
Entrepreneur Selection
Identifying driven individuals ready to build sustainable businesses.
Training & Certification
Structured skill-building through SG Bharat Academy programmes.
Mentorship & Coaching
Guided support from experienced IBMs and IBCs.
Business Formation
Setting up legal entities, brand identity, and operational frameworks.
Finance Facilitation
Enabling access to growth capital, loans, and government schemes.
Market Access
Connecting to B2B and B2C distribution channels.
Brand Development
Building market-ready brands with packaging, positioning, and identity.
Business Growth
Scaling operations through strategic sales and marketing.
Expansion & Scale
Growing from local to national to global markets.
