Aligned with India's National Missions
SG Bharat is built on the foundation of India's flagship government initiatives — empowering entrepreneurs at the grassroots level.
The Challenge
Why Most FMCG Startups Struggle
Ecosystem
SG Bharat 3PAOFE Growth Lifecycle
Product
Transform ideas into market-ready FMCG products & provide consumers quality products at affordable prices.
Platform
Connect entrepreneurs with certified vendors, suppliers & service providers. Where FMCG businesses connect & scale.
Programme
Structured growth programmes that help businesses scale faster — building prepared, confident FMCG founders.
Academy
Build capabilities, knowledge, and leadership for upcoming generations as a career option in FMCG.
Opportunity
Create entrepreneurial, industrial, regional, and business opportunities — empowering individuals to become IBEs, IBMs, IBCs, and IWEs.
Finance
Provide access to capital and financial growth solutions through varied fund-raising options for sustainable growth.
Expansion
Enable businesses to expand nationally and globally through distribution networks, exports, and strategic partnerships.
SG Bharat's
FMCG Growth
Ecosystem
Product
Create
Platform
Connect
Programme
Accelerate
Academy
Learn
Opportunity
Unlock
Finance
Fund
Expansion
Scale
Tools & Platforms
SG Bharat Tools & Platforms
Three interconnected pillars powering India's FMCG revolution.
Our Story
Sahil Group Journey 2.0
From our humble beginnings as a distributor in 2009 to pioneering innovative FMCG business models today. Our Journey 2.0 is focused on building an ecosystem where brands, manufacturers, and entrepreneurs thrive together.
Discover how we navigated challenges, expanded across regions, and set our sights on ambitious Dream Projects for the future.
Discover Our Journey
About Us
Sahil Group Journey 2.0
Sahil Group Bharatis India's Integrated FMCG Growth Ecosystem, empowering entrepreneurs, MSMEs, manufacturers, Startups, enterprises, distributors, and consumer brands through knowledge, innovation, market access, distribution, finance, and strategic expansion—enabling sustainable growth from concept to consumer and from Bharat to global markets.
Founded on 8th May 2010 with a strong vision & purpose by Mr. Sunil Chavan, it is built on 15+ years of hands-on FMCG experience across marketing, distribution, manufacturing, and retail. Mr. Chavan began his journey with UB Group's McDowell's No.1 Packaged Drinking Water, growing from Distributor → Super Stockist → C&F → Franchise Manufacturer for Western Maharashtra. He later partnered with ITC Ltd. to market B-Natural Juices across Maharashtra.
After the COVID-19 disruption, the group reinvented itself with Journey 2.0 — focused on building a one-roof FMCG startup ecosystem, empowering entrepreneurs, enabling Producer-to-Consumer models, and delivering quality products at affordable prices.
"Sahil Group is built to turn experience into empowerment, ideas into impact & vision into a lasting legacy."
Our Growth Timeline
From Humble Beginnings to a National Ecosystem
Our Purpose
Building a Self-Reliant Bharat
Vision
To build India's largest and most trusted FMCG Ecosystem, empowering local brands to scale from Local to Global, & transforming individuals into independent, profitable, and ethical entrepreneurs.
Mission
- ✦Create 100,000+ FMCG entrepreneurs by 2030
- ✦Generate large-scale employment
- ✦Strengthen rural & semi-urban economies
- ✦Build a self-reliant & entrepreneurial Bharat
"Built with Purpose, Grown with Values & Carried Forward to Create Legacy"
Your Path
From Idea to Scale
A structured five-step journey that takes you from concept to a thriving FMCG brand.
Step 1
Idea
Validate & Discover
Validate real market demand, identify a winning category, and shape your product concept with data-driven insights.
Step 2
Product
Build & Refine
Develop a quality product with the right pricing, packaging, and repeat-purchase potential built in from day one.
Step 3
Brand
Position & Trust
Craft a compelling brand identity with positioning, visual language, and trust signals that resonate with your target market.
Step 4
Market
Connect & Distribute
Access distribution channels, build retailer relationships, and create a go-to-market strategy that drives real traction.
Step 5
Scale
Systemize & Grow
Systemize operations, expand geographies, optimize unit economics, and grow with disciplined execution.
The Founder
Mr. Sunil Chavan
A visionary with deep roots in the FMCG sector, driving innovation and empowering entrepreneurs from concept to global scale.
- 15+ Years FMCG Experience
- Distributor & Super Stockist
- Franchise Manufacturer
- Worked with UB Group & ITC
Got Questions?
Frequently Asked Questions
Join The Ecosystem
Unlock Your Opportunity
Whether you are starting out, mentoring, or scaling, SG Bharat has a dedicated pathway for your success.